Discovering Public Relations: An Introduction to Creative and Strategic Practices. Karen Freberg
Discovering-Public-Relations-An.pdf
ISBN: 9781544355375 | 400 pages | 10 Mb
- Discovering Public Relations: An Introduction to Creative and Strategic Practices
- Karen Freberg
- Page: 400
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781544355375
- Publisher: SAGE Publications
Read books online download free Discovering Public Relations: An Introduction to Creative and Strategic Practices (English literature) 9781544355375 DJVU CHM ePub by Karen Freberg
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
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Introduction to Strategic Public Relations: Digital, Global, and
It offers a 'real world' approach to public relations practice stepped in research, theory, and measurement." -- Don W. Stacks, Ph.D. "This new text book provides a
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Discovering Public Relations eBook by Karen Freberg
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Discovering Public Relations An Introduction to Creative and Strategic the evolution of contemporary PR practices with an emphasis on social media, dig…
Karen Freberg, Discovering Public Relations / An Introduction
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creatively, for taking the comments and criticisms of their own writing seriously An Introduction (with Srilatha Batliwala), Practice-Research Engagement for Civil Society in nities when participatory research (PR) is applied, the social and cultural Mariann Jelinek is Richard C. Kraemer Chair of Business Strategy at the
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